Performance & Analytics
Analyze your current results, available KPIs, data quality, and your ability to accurately measure the contribution of your eCommerce channel.
Novatize recognized as B2B Agency of the Year for 2025–2026
Services/Marketing and digital performance/eCommerce Diagnostic
Make Better eCommerce Decisions
An eCommerce audit helps you understand what’s driving your performance, what’s holding it back, and which initiatives should be prioritized. Our specialists evaluate your online business as a whole, including your data, customer journeys, marketing initiatives, product catalog, and technology ecosystem, to provide an objective assessment of your current performance. You’ll gain the insights needed to better define your next project, align internal teams, and focus your investments on the initiatives that will generate the greatest business impact.
Reduce Uncertainty Before Investing in New eCommerce Initiatives
Many organizations have no shortage of data, ideas, or internal requests, yet lack a shared understanding of what should come first. An eCommerce audit helps distinguish symptoms from root causes, validate assumptions, and establish a fact-based foundation for better decision-making. This approach is especially valuable before an eCommerce redesign, platform migration, B2B portal modernization, or the launch of new digital commerce initiatives.
of B2B leaders identify a unified product content and information strategy as their top priority over the next 12 months. Source: State of B2B Commerce 2026
55%
of B2B leaders identify a unified product content and information strategy as their top priority over the next 12 months. Source: State of B2B Commerce 2026
“Working with Novatize has been a seamless and highly collaborative experience. The initial results have been extremely encouraging and confirm the value of our shared approach. It gives us great confidence in the outcomes we expect to achieve over the medium and long term.”
Annie Grandchamp
CRM and Customer Experience Manager
Aubainerie
A Complete View of Your eCommerce Performance
Every audit is tailored to your business, your objectives, and the maturity of your eCommerce operations. We evaluate the critical dimensions of your business to understand the complete picture rather than optimizing individual areas in isolation.
Customer Journey & Buying Experience
Evaluate every stage of the customer journey, identify friction points, and understand what influences product discovery, evaluation, and purchasing decisions.
Customer Acquisition, Conversion & Retention
Review your current marketing initiatives and assess their impact on visibility, conversion, repeat purchases, customer retention, and lifetime value.
Product Catalog, Technology & Operations
Assess how your product catalog, commerce platform, integrations, and operational processes support, or limit, the performance of your eCommerce business.
Leave with Clear Priorities and an Actionable Roadmap
01
An Objective Assessment of Your Current Performance
A clear summary of your strengths, gaps, friction points, and operational dependencies affecting your eCommerce performance.
02
Clearly Defined Business Challenges
Develop a shared understanding of the issues to solve, their root causes, and their impact on business performance.
03
Prioritized Recommendations
Receive initiatives ranked by potential business impact, implementation effort, dependencies, and strategic relevance.
04
A Practical eCommerce Roadmap
A clear action plan that outlines the next steps and helps prioritize projects, budgets, and internal resources.
05
A Tool for Cross-Functional Alignment
Create a shared framework that helps marketing, eCommerce, sales, technology, and operations teams make better decisions together.
An eCommerce Audit Led by Digital Commerce Experts
At Novatize, we evaluate eCommerce performance as an interconnected system. Our specialists understand how your products, customer journeys, data, technology stack, and operational processes work together to influence business results.
This holistic expertise allows us to deliver recommendations that aren’t just strategically sound, they’re practical, realistic, and aligned with your current environment, internal teams, and implementation capacity.
Evaluate Your eCommerce Performance
Speak to a specialist
Pierre-Olivier Brassard