Resources/Guides and reports/The 2026 State of B2B Commerce Webinar

The 2026 State of B2B Commerce Webinar

Novatize

eCommerce firm

B2B Online Insights

Join Us on Mai 26th @ 11:00 a.m. ET

Watch our webinar for a deeper recap of the key findings from the 2026 State of B2B Commerce Report developed in collaboration with B2B Online Insights and shopify.

In this session, François-Jérôme Gosselin, CEO of Novatize, explore the trends, challenges, and investment priorities shaping the future of B2B commerce for manufacturers, distributors, and wholesalers. From the growing share of revenue coming through digital channels to persistent dissatisfaction with current technology stacks, the discussion highlights the gap many organizations are facing between digital growth ambitions and the foundations needed to support them.

The webinar also covers some of the report’s most important themes, including the rising importance of product data, the shift toward AI investment, the barriers created by integration complexity, and the evolving expectations around self-service, personalization, real-time visibility, and automation in the B2B buyer experience. Whether you are evaluating your current commerce ecosystem or planning your next phase of digital transformation, this session offers practical context to help you better understand where the market is headed and what it takes to stay competitive.

"Modern B2B commerce isn't about replacing everything, it's about orchestrating systems that were never designed to work together. The real value comes from making that complexity invisible to the buyer."

François-Jérôme Gosselin

CEO of Novatize, Partner

The 2026 State of B2B Commerce Report

Built from research with 100 senior leaders across manufacturing and distribution, this report, developed in collaboration with B2B Online Insights and Shopify, offers a clear view into how B2B organizations are modernizing commerce, where they are facing friction and how priorities are shifting across platforms, product data, buyer experience and AI investment. Whether you are evaluating your current commerce stack, planning data modernization, or looking to scale AI in a practical way, this report helps benchmark your next move. Inside the report, you will find insights on:

How much B2B revenue is already flowing through digital channels and why digital performance now has direct top-line consequences.

Why so many organizations are questioning the technology stack they run today.

Why product data is becoming a strategic priority.

Where AI investment is headed, including the top use cases leaders plan to prioritize.

What today’s ideal B2B buyer experience looks like

Download the full report

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