Projects/Transforming a traditional B2B model into a strategic digital growth driver

Transforming a traditional B2B model into a strategic digital growth driver

Context

Farmers serving farmers

Jyga Technologies is a Quebec-based company specializing in electronic precision feeding systems for swine production. Jyga designs and manufactures solutions that optimize farm performance and animal welfare, notably under the GESTAL brand. Its primary customers range from family-owned pig farms to the largest international producers. Over the years, Jyga has established itself as a reference in its sector, with nearly 30 years of expertise and a strong presence within the agricultural ecosystem. Jyga and its GESTAL system operate in more than 45 countries worldwide.

Jyga Technologies is a Canadian company specializing in automated swine feeding systems, particularly through its GESTAL brand, as well as agricultural equipment (ROBUST) covering every stage of pig development. Present in more than 45 countries through a network of distributors and offices in Germany and the United States, the company offers a multilingual, multi-currency online store that allows producers to replenish recurring products, order maintenance parts and manage their software licenses. Jyga also relies on strategic partnerships to support its growth and international distribution.

Project highlights

Project highlights

45

countries served worldwide

550+

products, including virtual products and licenses

400+

B2B customers internationally

"We truly enjoyed working with the Novatize team, who were both efficient and personable. We were impressed by their structure, rigor, and speed in taking action and resolving issues. Our assigned team took the time to understand our context in order to deliver a solution that met our needs. On top of that, our project was delivered on time and in full alignment with the signed proposal!"

Marie-Christine Laflamme

Director of Communications-Marketing

JYGA Technologies

Mandate

Implementation of a Shopify Plus B2B commerce platform & NetSuite integration

Novatize supported Jyga in the deployment of two Shopify Plus stores to modernize its historically B2B business model and structure a multi-market eCommerce architecture tailored to professional buyers. The mandate included implementing the Shopify B2B model (Companies, Company Locations, Company Contacts), requiring rigorous hierarchical management of companies and their users. The integration with the NetSuite ERP was orchestrated via Celigo, with automated flows to synchronize products, multi-warehouse inventory, customers, and orders. Custom scripts enabled advanced transformations for shipping methods, languages and financial amounts. Multi-currency management (CAD, USD, EUR), specific B2B price lists and the coexistence of B2B and B2C journeys required advanced catalog configuration to ensure pricing and calculation consistency between Shopify and the ERP. Optimization of API calls (GraphQL throttling) and Celigo flows was also implemented to ensure system stability and scalability.

Objectives

Enhancing user experience and preparing for international growth

The project aimed to structure Jyga’s offering around the concrete needs of producers in order to simplify product discovery and accelerate access to the right parts through clear and intuitive navigation. The objective was also to equip the company with a high-performing direct channel, enabling agricultural operations to benefit from an autonomous, fast and reliable purchasing journey to order products, maintenance parts, and license renewals at any time. The platform needed to simplify and automate the replenishment of recurring products while strengthening Jyga’s brand positioning by highlighting its expertise, innovation and GESTAL solutions. The project also required a full integration with the NetSuite ERP via Celigo to ensure synchronization of prices, inventories, and orders, guaranteeing operational consistency. Finally, the solution had to support advanced B2B account management, including user access control, VISION and L-TRACK license renewals, customized price lists and payment methods, while maintaining a public storefront accessible to B2C customers.

Results

A clearer and more efficient experience for JYGA customers

The new platform provides Jyga’s customers with a clearer and more efficient purchasing experience, structured to simplify navigation and provide quick access to products and parts. Accessible at all times and at an international scale, the store supports multi-market operations while bringing flexibility and automation to internal teams, particularly in sales and customer service. The Shopify Plus ecosystem implemented now represents a solid foundation for the evolution and unification of B2B and B2C journeys, with a structured catalog capable of serving multiple markets. Jyga now benefits from a robust eCommerce lever aligned with its innovation priorities and ready to support its next phases of growth.

“I truly loved working on the Jyga project. It was both humanly enriching and technically stimulating, with exciting challenges to tackle. The collaboration with the client’s team was smooth and inspiring, which allowed us to deliver a solid, high-performing eCommerce experience perfectly aligned with their vision.”

Ornan Manguele

Shopify Developer

Novatize

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