A leading manufacturer that performs well on Amazon Vendor

Garant has been a leading manufacturer of non-powered tools and accessories for gardening, construction, cleaning, and snow removal for many generations. Both professionals and amateurs have been using its products for 125 years. Garant tools stand out for their practical and innovative features, but also for their reasonable price and durability.

Garant joined Amazon a few years ago through the Vendor program. This opportunity allowed the seller to develop a new distribution partner and to diversify its sales channels. Amazon is a powerful platform for acquiring new customers. In fact, more than 80% of Canadians have purchased a brand for the first time through Amazon, therefore allowing Garant to promote its tools outside of hardware stores.

As a partner, Novatize’s goal is to support Garant in its brand development on Amazon. Our team is consulted regularly for adding new products, producing visual content, assisting brand development and assuring traffic acquisition. Novatize’s marketplace experts are also in charge of Garant’s advertising campaigns (PPC).

Selling on marketplaces can be a challenge, and Garant faced several external limitations in the last few months, but the goals have been reached. Thanks to the good selection of products, the adequate use of the tools that Amazon offers to sellers, as well as a thought-out advertising strategy. It is important to regularly renew and review acquisition tactics. This collaboration has allowed Garant not only to meet its sales goals, but also to grow through its presence in the gardening and home tools categories. Garant has a very promising future in the marketplaces.