LambertA Successful Migration to Shopify 2.0
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Projects/Synonymous with quality, guarantee of comfort
Synonymous with quality, guarantee of comfort
#Marketing#B2C
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Context
Brand management and process optimisation
To increase chances of success on Amazon Seller, it is recommended to put forward products that are known to and appreciated by consumers. Régence met these requirements brilliantly.
The Novatize team helped in presenting the brand catalogues on Amazon: Oshatoes, Acton, STC, Dunlop, Cofra and Wilkuro. The different product pages were optimised and synchronised with the business’ internal systems in order to simplify FBM order processing.
Project highlights
Project highlights
06
Brands that benefit from the Amazon Brand Registry advantages
575%
Increase in sales on Amazon Canada (2020 vs. 2021)
5.28
ROAS on Sponsored Product campaigns on Amazon Advertising (2021)
+400
Parent products with complex variations and synchronised with Shopify
Objective
Build, solidify and hold the fort
Although the synchronisation of complex products and attributes and the management of several registered brands presented its load of challenges, the team formed by Novatize and Régence stayed the course.
Once the implementation strategy was comfortably set, Novatize focused on growth by elaborating a marketing plan focused on Cost Per Click (CPC). Thanks to the autonomy and active involvement of the client, Novatize was able to focus on the growth and optimization of the platform.
Results
Growth through collaboration
In less than two years, Régence’s sales increased drastically and the company also made its entry on Amazon.com. With a sales increase of 575% since the start of 2021, we can attest to the solid relationship between Novatize and Régence.
"With Novatize, communication is key. As we have a large product catalog and several brands, there is always something to be done on our Amazon accounts. Novatize is an essential partner in the maintenance and growth of these sales channels that play an increasingly important role in our B2C strategy."
Marilyne Brunet
Marketing Director
Chaussures Régence
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