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Statera
Statera

Projects/From idea to market: Get to market fast with Shopify

From idea to market: Get to market fast with Shopify

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Context

From idea to market: Get to market fast with Shopify

Jean-Philip Paradis, owner of Statera, approached Novatize with an ambitious vision: to make Statera a leader in the North American non-alcoholic spirits market, and to do it in record time. The mandate with Novatize went far beyond the simple creation of an eCommerce website. It was a 360° project, including branding, packaging design, marketing and a complete omnichannel strategy. The objective was clear: to capitalize on the rapid growth of the soft drinks industry and rapidly position the company as a benchmark brand.

Project highlights

+150

POS in less than a year

x2

ROAS on Amazon YOY

Mandate

A comprehensive mandate from design to marketing

Statera’s owner, Jean-Philip Paradis, approached Novatize for the design of its brand image, product packaging, marketing and eCommerce website. A 360° mandate with an ambitious objective: to become a leader in the North American soft drink market very quickly through a multi-channel strategy.

Approach

Create an evocative brand ready for fast market launch

With the market booming, the demand for alcohol-free beverages continues to grow. The team wanted Statera to embody balance rather than opposition to alcoholic products, promoting more conscious, moderate consumption. Novatize worked to create a strong brand identity that reflected these values. The choice of Shopify as the eCommerce platform was decisive in speeding up the launching. This solution not only enables us to rapidly deploy a high-performance site, but also to adapt to future growth and changing business needs.

Results

Rapid deployment and a scalable omnichannel presence with Shopify

With Shopify integration, Statera was able to launch its eCommerce site and reach the market much faster than expected. In just a few weeks, products were available online, in grocery stores, specialty convenience stores, and on international marketplaces. Shopify’s flexibility and scalability enabled Statera to respond efficiently to growing demand, while ensuring smooth inventory and order management.

The partnership between Statera and Novatize has exceeded initial expectations. The Shopify platform not only facilitated a fast market launching, but also provides the foundation for future development, enabling Statera to continue to innovate and expand its presence on the international market.

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